Social Media Guides

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Check out our most recent social media guides to help you grow your account
It’s simple. Using hashtags will get more followers and likes on your posts than leaving them off. In fact, posts with at least one hashtag get 12.6% more engagement than those without. They’re a great way to get your business discovered by more people, and with 1 billion monthly users, a little can go a...
Some people join Instagram to show their friends and family what they’re up to, others want the world to see how amazing their cavoodle, Waffles, is. But for some, it’s a way to make money. With some of the top influencers on Instagram earning six-figure payments for sponsored posts, it’s easy to see why you...
Everything in 2018 moved quickly – and a lot happened. England gained a Duchess, Trump’s administration separated children from their parents, a Thai soccer team were rescued from a hiking trip gone wrong, student’s marched for their lives, and a raccoon climbed a skyscraper in Minnesota. What all of these have in common is that...
Following accounts within your niche related to the subject area of your niche is a good way to grow your own Instagram accounts. By following, and engaging with, these types of users you are immersing yourself more fully into the community you are trying to attract as your own followers. This will encourage people to...
Getting more likes and followers on Instagram isn’t necessarily a good thing if the likes and follows are coming from users completely irrelevant to who you are aiming for. If you’re using Instagram for business, you’ll ideally have a similar audience on Instagram to everywhere else in order to maximize your sales. If users merely...
Photography accounts are always fun to follow on Instagram, because who doesn’t like to look at breathtaking landscapes? Following them can have a positive effect on your Instagram growth too. For example, if you travel a lot and this is the focus of your account, following landscape photography accounts is a great way to engage...
Hashtags are one of the most important ways to attract potential new followers to your Instagram profile. They help categorize your posts and make it easy for people who are interested in your content, niche or category to find your posts and engage with your account. Using hashtags effectively will make the difference between people...
Instagram, as a social network like Facebook, Twitter, and Snapchat, has been shown to be effective for selling products and services through visual merchandising. Whether you are the proprietor of a business or an influencer, the decision to use Instagram is an important one. Instagram has some unique features that make it valuable for businesses,...
As the first generation to be raised fully on mobile phones and Facebook, Generation Z shows significant differences in its social media habits than generations (including Millennials) that precede it. Gen Z refers to those who were born in 1997 and later, with its oldest members turning 22 this year. As a generation that grew...
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