How To Build Niche Followers Using Instagram Influencers and Hashtags

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Having an identity, a theme or a niche is as important to any brand in real-life as it is on Instagram.

Health and fitness is one of the most popular niches on Instagram, luckily for you, we’ve created a guide to show how to attract Instagram real followers in this area of expertise which you can tailor to your niche.

The Lowdown

Health and fitness is an over-saturated but evergreen niche.

There are hordes of competitors but at the same time, there is always space for new ideas in this niche.

Everyone is always on the lookout for new exercise regimes, healthy food inspiration and health tips.

There are various different niches within this category you can focus on to make your account even more targeted and as a way to set yourself apart from the competition.

Promoting a healthy lifestyle in general could have you incorporating a few different elements into a more lifestyle-focused business.

You could focus solely on workout regimes, or zero in on inspiring people with your paleo-lifestyle and recipes.

Main Brands and Influencers

In order to attract real Instagram followers, you should be looking at who the dominators are in your niche and start targeting their audience.

In the area of health and fitness, some of the major brands on Instagram are @lululemon @stronger @gymshark @popflex_active.

These brands focus on using Instagram to sell activewear, and their feeds are very professional.

Everyone who follows them will be interested in fitness, so it’s worth trying to tap into their audience.

You can do this by mentioning them in your post or tagging your posts in any of their stories.

This invites more engagement and visibility to relevant people.

Major Influencers in this niche include @nolatrees, a yoga teacher and podcast host who incorporates yoga into lifestyle hacks, such as yoga flows to help migraines or help you handle life’s challenges.

@ty_haney is another Influencer and her health and fitness mantra is getting outdoors and ‘doing things’.

She tells the stories of her hikes and outdoor escapades, combining it with business elements like her activewear leggings line.

These brands and Influencers are all worth following and interacting with in order to increase your own followers on Instagram.

Once you’ve nurtured relationships with them, you’ll find that because you’re getting your name out there with relevant people, your followers list will keep growing and growing.

Targeted Hashtags

When looking to grow your list of followers, hashtag use is very important. You’ll need to use targeted hashtags in order to make your posts visible to a relevant audience. Some ideas for health and fitness hashtags that’ll help grow your following are:

General Fitness

#Fitspo #Fitfam #GirlsWhoLift #GymLife #NoPainNoGain #FitLife #GetStrong #MondayMiles #ChestDay #Physiquefreak #FitFluential #FitnessFriday #FlexFriday

Fitness Inspiration

#FitQuote #FitnessMotivation #Findyourstrong #Fitspo #GetFit #GoalSetting #YouCanDoIt #FitnessGoals #AlwaysInBeta #TrainHard #JustDoIt #NoExcuses #MondayMotivation #BodyGoals #PhysiqueGoals #BestLifeProject

Yoga

#YogaEveryDamnDay #Yogi #YogisOfIG #Balance #BendDontBreak #Ashtanga #BeginnerYoga #BodyPositive #Flexibility #Vinyasa #YogaFlow #YogaLife #Asana #YogaChallenge #SelfLove #SelfPractice #Namaste #PracticeDaily #Pranayama #Meditation #Yogaholic #MyYogaLife

Running

#SeenOnMyRun #RunnersOfInstagram #LoveRunning #FurtherFasterStronger #RunningMotivation #InstaRunners #Marathon #MarathonTraining #RunnerLife #TrailRunning #CrossCountry #Instarunners #RunningCommunity #RunningShoes #RunItFast

Eating Healthy

#EatClean #HealthyFoodPorn #EatLocal #FitFood #GlutenFree #AvocadoLove #HealthyEating #MealPrep #HealthyRecipes #IQuitSugar #Nutrition #Paleo #Vegan #GetHealthy #HealthyLife #HealthTalk #Detox #Nutrition #CleanEating #MindBodyGram

Having an identity on Instagram is so important if you want to build up your following.

Targeting your audience through major Influencers within the niche and use of targeted hashtags is a great way to organically build up your following.

Look at the biggest brands, and also ones with less than a million followers as they’ll likely take more notice.

Using a mix of broader health and fitness hashtags and specific ones to your area of expertise will help bring in real followers to your Instagram account.