Using hashtags will get more followers and likes on your posts than leaving them off.
In fact, posts with at least one hashtag get 12.6% more engagement than those without.
They’re a great way to get your business discovered by more people, and with 1 billion monthly users, a little can go a long way.
These tips and tricks will help you to utilize hashtags in the most effective way for your business:
Use Branded Hashtags
If you don’t already have a branded hashtag, make one.
Apart from the fact that 7 out of 10 hashtags on Instagram are branded, a branded hashtag is your unique tag for users to find your product and drive user-generated content.
Use it on campaign launches and encourage people to use it in their posts to keep engagement high.
Follow Your Own Hashtag
Following your own hashtags is a great way to see how other people are using it on their content.
Whether it’s for products of yours or similar posts, you can use this to engage with existing or potential customers.
This is a an effective method to create an interactive and loyal consumer, fan base on Instagram.
Research Your Competitors
Accounts similar to yours may have already done the a lot of work for you.
By looking at similar accounts and their hashtags, you should be able to develop a list of hashtags relevant to your products.
Influencers in your niche are a particularly good example to look into.
Having built up a large following organically, they must be doing something right, and their hashtags may help expand your following too.
Use Niche Hashtags
Whilst popular hashtags have their place, ones tailored to your specific product offering are more likely to attract the right followers to your account.
Rather than #beer, use something specific such as #AmericanPaleAle or #itsfiveoclocksomewhere depending on your post.
Using niche hashtags allows users who are already interested in specific content to find it more easily.
These users will be more engaged and active than those found under more general hashtags.
Business profiles have access to Insights, an incredibly useful tool to track how well your posts are doing.
You can analyze the data to look at the hashtags you’ve used and how successful they’ve been at attracting users to your posts.
Using data gleaned from Insights allows you to change hashtags as needed.
Replace low-performing ones with others and see how it affects the stats.
Experiment With Other Hashtags
Some hashtags will be better than others for your business.
You can either use ones you weren’t able to in other posts or type a hashtag into Instagram’s search bar to see related hashtags in the menu.
Pairing this with Insights will help you determine if new hashtags are performing better.
Constantly checking and updating your hashtags to the most effective ones will help you to get more followers and likes to your posts.
To really get the most out of your hashtags, create an Excel spreadsheet or use an Instagram analytics tool to keep organized.
Again, paired with Insights, you can figure out the most effective hashtags you are using for which posts, and use that to your advantage.
It’s also a good way to keep a list of all of the hashtags you use to save time for future posts.
With further research you can group hashtags to each type of post you are uploading and tailor the most effective ones to them.
Cross-promote Your Brand Hashtags
As well as using your branded hashtag in posts, there are plenty of other places you should be putting it.
Add your branded hashtag to your stories, to your bio, and your comments.
It’s not just about your online presence though, print it on your receipts, in print advertising, signs at stores and events, emails, and anywhere you can think of!
Using these quick tips will help to quickly boost your presence on Instagram.
Hashtags are a powerful tool for businesses and using them correctly will help your profile get more followers and likes.