Hashtags are one of the most important ways to attract potential new followers to your Instagram profile.
They help categorize your posts and make it easy for people who are interested in your content, niche or category to find your posts and engage with your account.
Using hashtags effectively will make the difference between people finding your posts or just being lost in the masses and overlooked.
Here are ## tips to use hashtags properly to get more followers and likes:
1. Use All Of Your Hashtag Allowance
Instagram lets you put up to 30 hashtags on each post which is plenty of opportunity to cover all your bases.
You may have heard some studies saying nine is the optimum number of hashtags, however, you’re still missing out on the opportunity that the extra 21 allow you to cover.
Those additional hashtags could get you more followers, and it’s unlikely you’re going to lose people with more as well.
Edward Morales, amongst other experts, say to use as many as possible to get more likes on your posts.
2. Use Relevant Hashtags
Ok, ok… So you’re going to use 30 hashtags in your post.
You can’t just put any old, random words in there and blindly hope to get more followers.
If you keep putting irrelevant hashtags on your content, users can opt to press the button “Don’t Show for This Hashtag” flagging your content as inappropriate for the hashtag.
This feature is actually designed to help Instagram’s algorithm see what content people like to see.
If your posts are getting flagged, it’s likely your content will be shown less often, if at all, to other users.
3. Use Niche Hashtags
You want to attract users who enjoy your content, to get a targeted audience, use a more specific hashtag.
The more specific it is, the more likely you’ll get an engaged and interested audience.
If you’re trying to promote your fitness channel, go for your niche like #bootybuilding or #bodyweightfitness instead of just #fitness to get people who are specifically into that content.
4. Add In Popular Hashtags As Well
That being said, you can still use the popular hashtags too.
Your post may get lost in the masses on the ones that have millions of uses but a few people may see your content.
So use them if you have space but not over your niche tags.
Popular hashtags should only be used in your captions, not comments.
The time it takes after you post and write a comment, can be enough to push your post down the explore list for that hashtag.
5. Caption or Comment?
There is a big debate on whether you should put your hashtags in your comments to avoid spammy looking captions or just be open and display your hashtags proudly in the caption.
As mentioned, with popular hashtags your post can be lost in the time it takes you to comment on your post.
There isn’t really strong evidence to show a reason that hashtags in comments will get you more followers but this study shows that you get 29.41% more reach with them in the caption.
6. Leverage Branded Hashtags
If there is a product or influencer that is in the same niche as you, it may be worth using their hashtags within your own posts.
You already know their audience is interested in similar content and when they see your posts coming up, it’s a good way to get more followers.
Of course, whilst you’re piggybacking off of others’ success, start developing your own branded hashtag for your followers to keep track off too.
7. Leverage Influential User’s Hashtags
While you’re using branded hashtags that someone else has put work into to make popular, take a look at their posts to see what else you can learn from them.
If they’re posting similar content, you can assume a lot of the hashtags they’re using are also relevant to you.
If you’re struggling to think of enough hashtags to fill up your 30 limit, this is a good way to come up with a few more.
8. Save Your Hashtags For Next Time
It’s going to get boring if you are going to be writing out the same hashtags every post.
Just write them down in a notes app or similar so you can pick out the ones you want for your next post.
After all, if you’re establishing an identity and posting similar content, it’s likely you’ll have similar hashtags too.
Go one step further and set up text replacement to make it even easier!
Bear in mind that hashtags for you niche may change over time so be sure to do your research every now and then to see what is popular in your area.
9. Get Help Figuring Out The Right Hashtags
There are a few tools out there that have already done the hard work for you.
Sites such as #Hashtags For Likes are great resources when you are time poor or need help using the best hashtags to get more followers and likes.
10. Test Out Different Strategies
There’s no reason you have to use the same hashtags each post.
Try experimenting with different ones and see what works better.
You may find other hashtags work better than you thought to attract a new audience or it may turn out that your original hashtags were the best ones after all.
Either way, remaining stagnant can stunt your growth on an ever changing platform.
Hashtags Or Bust
Hopefully this article has shown you a few ways that hashtags can help you get more followers and likes when used properly.
They are a powerful tool and when utilized effectively can boost your growth and popularity hugely.