Having a large, engaged audience on Instagram can dramatically elevate the success of your business.
Way too often, marketers and influencers focus on getting tens of millions of followers. But be clear—quality trumps quantity on Instagram.
So instead of trying to get as many followers as possible, we’re going to start at a more attainable goal. Your first 10K followers.
In this guide, we’re going to show you how to get your first 10,000 genuine Instagram followers with proven tactics.
1. Create an Aesthetic
If you don’t have good content, people won’t want to follow you. So, how do you do create good content?
Through curating a consistent Instagram aesthetic. This will mean different things to different businesses and brands.
Generally, people follow Instagram accounts for one of three reasons:
Does your business involve personal training? Then people will probably want to follow your account to learn about diet or fitness tips.
Your aesthetic might involve illustrated pictures with healthy eating facts. It could also include videos of different exercises. You want to keep that theme consistent when you post.
The goal is to have someone look at your profile and see that you post consistent content that they will find useful.
2. Partner with Influencers
If you can get an influencer to post about your Instagram, their followers will check out your site. Businesses do this all the time to drive more people to their account.
How do you get influencers to agree to this? You have to give them something in return.
That could mean money. If you have a product or service you can offer, you might also exchange that for their post.
How much you offer depends on the influencer’s reach and engagement. People with millions of followers and high engagement rates get big payouts and tons of free stuff all the time.
If you’re not working with a huge budget, a great alternative is to focus on micro or nano influencers. These are accounts with smaller followings, but their audiences are engaged and not as adverse to promotional posts. Plus, you can work with them for a fraction of the cost of huge influencers with millions of followers.
3. Follow Others
What do you do when you see that someone has followed you on Instagram?
Out of curiosity, you go to that person’s page to see who they are. Then, you may or may not follow them back.
The likelihood of you following them in return is 50/50. But, you never would have known about them if they hadn’t followed you first.
That’s why following others is a great way to get more followers.
One thing to keep in mind is it matters who you follow. Go to the Instagram of someone with a lot of followers who also has a similar target audience as you.
Go through their list of followers and just start adding.
For instance, someone in the beauty niche might check out Makeup By Mario’s Instagram followers and start following them since they’re likely interested in cosmetics and beauty content.
Instagram will only let you follow about 30 accounts per hour. Go back and add more every hour. You’ll be surprised how easy it is to gain a hundred followers overnight.
4. Utilize Instagram Stories
Not utilizing Instagram stories to their full potential? Then you’re leaving a lot of would-be followers on the table.
People can find your Instagram stories through the Discover page. It’s not just something that only your followers will see.
The great thing about stories is the additional content it provides. For your general feed, you should only be posting your best content. But, stories allow you to have more fun since it’s not as polished and disappears after 24 hours.
You can show people more of your personality, which will attract more followers.
5. Hashtag the Right Way
Hashtags are often misused on Instagram posts. People tend to put them ahead of random words and phrases as an extension of their caption.
However, hashtags are still a great way to get people to discover your page. You just have to use them correctly.
The hashtags you use on photos should be relevant to what you’re posting. It should also be a tag that someone would reasonably search if they were looking for similar content.
Notice how the hashtags used in this photo are extremely relevant to the photo:
That’s just the basics. There’s a lot more involved to use them the right way. Do your research, and keep up with the ever-changing algorithms.
6. Boost Your Posts
If you have a little money to spend, another option to get genuine Instagram followers is to boost your posts.
You don’t have to have a huge budget to get started, but unfortunately, if you want to see significant gains from Instagram Ads, you’re going to have to spend a decent chunk of change money. The amount you pay determines how many eyes end up seeing that picture or video.
7. Post with Consistency
The goal is to keep new followers coming and to also maintain the ones you have. To do that, you have to post quality content, consistently.
Say a potential follower is brought to your page, and they see you only post once every few weeks. It’s likely that they won’t end up following you for that reason. They might like your stuff, but why bother following if you hardly ever post?
Then what’s the right frequency to post? It depends.
You should post regularly: once a day, three times a week, whatever feels doable. After that, maintain that schedule with consistency. If you suddenly start posting too much or too little, people will get annoyed and unfollow.
Reach Your Follower Goals with These 7 Tips
If you use these tips, you can take your social media game to the next level. Hitting your follower goals is important for your brand or business. Once you hit that coveted 10k, more and more opportunities will present themselves.
Still not sure about how to get more followers? We can help! Click here to get started.